Advertising Strategy and Optimization
Team Up with a Digital Advertising Specialist
Two of PPC advertising's benefits are precise targeting and analytics. We use a variety of advertising platforms to serve your ads and optimize performance, and we tend to focus on the return on ad spend (ROAS) instead of awareness or other KPIs. In other words, we're good at achieving strong financial results.
Google Ads (Adwords)
Microsoft Advertising (Bing Ads)
Yahoo Gemini (Verizon)
The Key is Your Brand
High-ROI digital advertising relies on strategy. In almost every case, your brand should be the source of that strategy. The brand determines your target market, which informs the advertiser on how to approach the campaign. We can help you decide on the right mix of channels, targeting, and copy.
Data-Backed Decision Making
At Inkstone, we make sure our decisions are supported by the data whenever possible. We monitor the performance indicators that are important to your business, even when calculating the metrics is complicated. No shortcuts.
Where to Begin?
Let's Discuss Your Business
If you're already advertising and you want to improve your performance, we recommend an audit. We'll identify the opportunities you're missing within your advertising accounts and on your website.
If you're starting from scratch or are unsure how to move forward, no problem. Let's come up with a plan.
Not sure yet? Take a look at some of our achievements.